Storytelling
I am an enthusiast for new things / tools / ways of thinking. While I cherish old ways / fashion / tradition as source of learning, further and new developments incite my interest. I love the testing of new media in general as well as new application tools. Gaining knowledge and improving my skills especially in the context of new media is enriching not only in a business but also in an everyday life context.
MEDIA
Experience and interest analog & digital: Writing articles and loving newspapers as Süddeutsche Zeitung, Die Zeit, The New York Times, magazines as Der Spiegel, Ada. Social media as facebook, Twitter, Instagram, Pinterest, tumblr.
TOOLS
Content creation is key. User journey as eligibility criterium for tools. Tools according to touch points.
STORYTELLING
One powerful tool: Storytelling. Make a difference by positioning. Stand for something. Sell the problem you solve, not the product. Analog as well as digital storytelling.
EXAMPLES
Visualization of stories. Storymaps. Timelines. Soundcites. Social Walls. Social Media feeds. GIFs. Infographs. Creation of content and design. Examples below.
AboutLA
LOS ANGELES IS MORE THAN JUST A CITY
Los Angeles is more than just a city, it's the ultimate playground, a mishmash of neighborhoods, people, and different ways of life wedged in between an ocean, mountain ranges, rivers, lakes, and national parks. It is home to some of the world's best art and culture, it is America's capital of street food, and it is an international icon of glitz and glamour.
One side of Los Angeles is literally just one giant beach. From dawn to dusk, the beach is a beautiful place to be - but it's when the sun goes down that you realize that it's more than just sand and water. Just take a deep breath and a good listen and you'll know what I mean.
The Best Things to Do in Los Angeles by Joy Yoon
